Program Outline – Digital Marketing and Communications (227 Hours)

Program Description

Whether you’re currently working in the field of Digital Marketing and realize that to advance, you need a better understanding and updated skills or you’re interested in changing careers, this is the program for you. As a student you will develop the professional level expertise to master todays’ world of Digital Media Marketing. Whether you’re interested in applying for a new position as a “media marketing specialist” or you want to launch your own business, this program was developed to do just that.

Designed from the ground up, the program covers all social media platforms most commonly used for marketing a product. In this era of sophisticated technology, users can’t afford to be guessing. The power of social media is undeniable, but only in the hands of experts. From a cost effective standpoint, thousands of dollars can easily be wasted if the person creating the campaign is not an expert on the details of usage, targeting, analytics and the like. Graduates of this program will have a sophisticated knowledge of the breadth and scope of the various platforms and applications. They will know which social media programs are the most effective for their specific target audience and how to maximize cost per click and the overall effectiveness of the campaign.

This program is offered both day and evening to accommodate those already working or not who really need to develop or hone their skills. This is a highly comprehensive program providing the graduate with a professional resume and the knowledge to expand their career options dramatically as a Digital Media Marketer.

Program Covers:

  • Social Media Management
  • Search Engine Marketing
  • Mobile Communication Strategies
  • Analytic & Data Management
  • Basics of Digital Marketing & E-Marketing Strategies
  • Ominichannel Marketing
  • Client Relationship Management
  • Tools for Redesigning Stories and Consumer Experience
  • Creating a Connected Store and Redesigning Your Business Model

Take a look a some of the other programs offered at The New School Center for Media.